Our Mission
NIL Free Agency was created with one purpose in mind: to empower student-athletes to take full control of their Name, Image, and Likeness (NIL) journey. The NCAA transfer portal, NIL deals, and branding opportunities have completely reshaped college sports — but without the right education and guidance, athletes risk getting left behind.
We believe every athlete should be equipped not just to play the game, but to win in life. That means understanding the business side of sports, building a personal brand, protecting your money, and making smart decisions that last far beyond your playing days.
Why NIL Free Agency?
Free agency in professional sports is about choice, leverage, and opportunity. That same spirit drives NIL Free Agency. Here, athletes aren’t just participants in a system — they’re the leaders of their own future.
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We give athletes a space to learn how NIL works.
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We break down compliance, rules, and financial literacy in simple, real-world terms.
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We highlight athlete success stories and provide practical tools to help others follow in their footsteps.
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We connect the dots between athletes, parents, brands, and coaches so everyone understands their role in the new era of college sports.
Our Story
NIL Free Agency was founded by Pat Brown, MBA, a former Division I football player at the University of Kansas, where he served as a team captain. After briefly playing professionally in the CFL, Pat turned his passion for sports and financial education into a 20+ year career as a Wealth Manager and financial literacy advocate.
He has authored multiple books on NIL and financial literacy, including Financial Literacy for NIL, and has built platforms like FinancialLiteracyForNIL.com to serve athletes, families, and coaches nationwide. His philosophy is simple: every athlete is the CEO of their future. NIL Free Agency is the extension of that vision — giving athletes a platform that combines empowerment, education, and opportunity.
What We Stand For
At NIL Free Agency, we’re guided by three core values:
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Empowerment – Athletes deserve to own their story, their brand, and their money.
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Education – Knowledge is the ultimate competitive advantage. We simplify NIL, branding, and financial literacy so athletes can make informed decisions.
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Opportunity – We exist to create pathways for athletes to succeed, whether through partnerships, personal growth, or building long-term wealth.
Who We Serve
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Athletes – Learn how to build your brand, sign deals smartly, and protect your financial future.
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Parents & Families – Get clarity on the NIL process and learn how to support your child without being overwhelmed.
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Brands & Partners – Understand how to work with athletes authentically and create meaningful partnerships.
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Coaches & Schools – Gain resources to better guide athletes in this fast-changing NIL era.
Looking Ahead
NIL Free Agency is more than a platform — it’s a movement. We’re building the future of how athletes, families, and brands connect in the NIL world. With education at the core and empowerment as the outcome, we envision a landscape where every athlete enters their “free agency” confident, prepared, and in control.
This is your NIL era.
This is your free agency.
And we’re here to help you win — in the classroom, on the field, and in life.